For Kimberly Callery from James regarding the Senior Product Designer, Infrastructure Platform role

Designing the Systems That Power Storytelling

Why I’m Drawn to This Role

I’ve spent my career designing systems that help other people do their best work. Platforms, frameworks, and tools that turn complexity into clarity, so engineers and data practitioners can focus on what matters most.

That’s why this role at Netflix hits home.

You’re building the backbone of how stories get made, tested, and delivered. I’m at my best designing for that layer, the invisible infrastructure that amplifies creativity at scale.

People Over Process

Whether it’s a developer debugging a distributed system or a data scientist exploring models, I care about how their tools feel to use.

At Sparq, I led design for AI-integrated enterprise platforms. Everything from developer workflows to data-driven decision systems. Our goal was simple: make complex tools usable and measurable. That meant building design systems that evolved with the product, crafting high-fidelity prototypes that clarified ambiguity, and collaborating deeply with engineering and data teams to ship faster and smarter.

How I Design for Scale

My process is rooted in systems thinking and grounded collaboration. I move fluidly between vision and execution:

  • Start by understanding the human side of the system, who’s building, debugging, analyzing, or deciding.
  • Map the real workflows, not the happy path, to identify friction and patterns.
  • Prototype early and visually to build alignment fast.
  • Design frameworks that make iteration cheap and insights reusable.

It’s less about pixels, more about reducing cognitive load and unlocking velocity.

Developer Platform Design

I’ve led design for developer-facing systems that mirror many of the challenges this role describes:

  • Unified developer portals that bring clarity to fragmented toolchains.
  • AI-assisted workflows that help engineers focus on high-value work instead of repetitive setup or triage.
  • System observability tools that make performance, errors, and dependencies easier to navigate without requiring constant context-switching.

At Sparq, I helped introduce intelligent workflows for engineering and product teams, blending data-driven insights with UX clarity. We used predictive patterns and automation to reduce handoffs and make decisions visible across the lifecycle.

At Palantir, I worked directly with engineers and data ops teams to design workflows for complex deployments. Simplifying orchestration, debugging, and monitoring across distributed systems.

A small web app that visualizes an AI agent’s reasoning steps and lets a human operator correct them in real time

A dashboard with AI Insights for HOA Board Members to monitor ARC Requests

An AI-Assisted API documentation hub for internal and external users needing to find, test, and create APIs for use.

Why Netflix

Netflix operates at a scale where design systems and platform UX aren’t just nice-to-haves — they’re levers for creativity, reliability, and speed. The idea of shaping tools that directly support how your engineers and data practitioners build, test, and deliver entertainment is exactly the kind of challenge I thrive on.

It’s not just about UI. It’s about enabling impact.

And I’d love to help design the next generation of that impact at Netflix.

Next Steps

Let's Chat

I’m excited by the idea of designing the systems that make Netflix’s storytelling infrastructure even more powerful — helping the people behind the platform move faster, see clearer, and build smarter.

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting this page. I created it for Netflix.

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