James Williams
I decide what gets built and then I build it. Currently Head of Design at Sparq, where I own our operating model and ship AI-native tools alongside client work.
I'm most useful at the two ends. Upstream, naming what a thing actually is, who it belongs to, and how much of it a system should be allowed to decide without a person. Downstream, in a repo, shipping the thing that proves the idea was right. I've never been especially interested in the layer in between, and I've stopped treating that as a gap.
Outside of Design
When I'm not designing and building, I'm making; mudroom cubbies, homemade pasta, a life with two kids, 1 and 3. We made it to India to see my wife's family last year, finally. Pizza Fridays are non-negotiable. My Spotify playlists are based on what we're eating and drinking.
hello@jaameswilliams.com
James Williams
I decide what gets built and then I build it. Currently Head of Design at Sparq, where I own our operating model and ship AI-native tools alongside client work.
I'm most useful at the two ends. Upstream, naming what a thing actually is, who it belongs to, and how much of it a system should be allowed to decide without a person. Downstream, in a repo, shipping the thing that proves the idea was right. I've never been especially interested in the layer in between, and I've stopped treating that as a gap.
Building
Stacks @Sparq
AI evidence layer compounding context
Capability Model @Sparq
A new structure for our org centered around capabilities instead of titles.
Projects
Agent generating artifacts from evidence
Enterprise Hub for APIs and observability
A new system for prodcut discovery
Outside of Design
When I'm not designing and building, I'm making; mudroom cubbies, homemade pasta, a life with two kids, 1 and 3. We made it to India to see my wife's family last year, finally. Pizza Fridays are non-negotiable. My Spotify playlists are based on what we're eating and drinking.
hello@jaameswilliams.com