For the Figma Team from James

Building the Systems Behind Great Design

Building the Systems Behind Great Design

Building the Systems Behind Great Design

I’ve admired Figma not just as a tool, but as a mindset. One that treats design as infrastructure for creativity.

I start from first principles, break problems down to their structural truths, and rebuild them into systems that make clarity inevitable.

Figma’s mission, connecting teams through shared language and seamless tools, mirrors how I design organizations and experiences. I want to contribute to the next chapter of that story: designing the connective tissue that lets creativity and collaboration flow across every Figma product.

Why Me

Figma’s Cross-Product Foundations team is shaping how multiple products think, interact, and evolve together. That’s exactly the kind of complexity I thrive in. Transforming ambiguity into architecture and alignment. I design frameworks that make collaboration intuitive, scalable, and human.

My Track Record

I’ve led design for systems that connect strategy, operations, and user experience across enterprise and consumer contexts. My work blends depth of reasoning with the clarity of execution — designing for the humans behind the systems. Translating messy operational challenges into design systems that scale without losing personality

  • Translated ambiguous operational problems into design systems that scale without losing personality
  • Built frameworks that balance fan delight with compliance, performance, and business reality
  • Partnered across engineering, research, and marketing to turn product vision into measurable impact

The throughline in my work: I design systems that don’t just work smarter — they feel better.

Selected Work

Preventative Maintenance & Predictive Tools Dashboard (Rapid POC – Figma Make)

A two-week sprint exploring how predictive analytics could help operations teams anticipate and act before issues occur. I designed a prototype that blended reliability metrics, anomaly detection, and workload forecasting into a single, intuitive view.

Outcome: Validated a new design pattern for predictive workflows—balancing analytical depth with operational trust and speed.

A rapid Figma PoC exploring how we could use AI for preventative maintenance and predictive analytics, and how they can coexist in a single, intuitive dashboard. The design strategy centered on clarity and actionability, helping maintenance teams move from reactive monitoring to proactive decision-making.

Design & Leadership Philosophy

First Principles over Familiarity

I deconstruct before I design. By stripping problems to their essentials, I can rebuild them into simple, scalable structures.

Design as Infrastructure

Design isn’t a layer it’s the connective system that turns decisions into progress and clarity into culture.

Clarity Is the Deliverable

Every artifact should reduce cognitive load. Clarity builds trust, accelerates momentum, and scales collaboration.

What's Next

Let's Chat

If Figma is designing the future of collaboration, I’d love to help design the systems that make it scale.

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting this page. I created it for Figma.

©JamesWilliams 2025