Principal Product Designer

Principal Product Designer

Principal Product Designer

I design tools that disappear — and systems that hold up under scale.

I design tools that disappear — and systems that hold up under scale.

I design tools that disappear — and systems that hold up under scale.

Focused on platforms, systems, visuals design and AI-assisted workflows. I design and scale complex, data-heavy products, turning fragmented systems into cohesive, usable platforms that support real operational work at scale.

Focused on platforms, systems, visuals design and AI-assisted workflows. I design and scale complex, data-heavy products, turning fragmented systems into cohesive, usable platforms that support real operational work at scale.

Currently: Lead Product Designer at Sparq
Previously Palantir, AccuLynx, GenAlpha, Zywave

Currently: Lead Product Designer at Sparq
Previously Palantir, AccuLynx, GenAlpha, Zywave

What I Actually Own

What I Actually Own

I operate as an IC: deeply hands-on in design and prototyping, while influencing roadmaps and aligning product and engineering through shared systems and clear decisions. My responsibility is not just design quality, but decision quality over time.

  • Experience architecture across multi-surface platforms
  • Navigation models, hierarchy, and mental models for operational users
  • Design systems and component architectures, including visual and interaction standards
  • AI-assisted workflows that balance automation with human judgment
  • Cross-product consistency and quality as platforms scale and fragment

Most Recent Work

Most Recent Work

AI Reasoning Supervisor — Human-in-the-Loop Agent Correction

Designed human-in-the-loop correction as a first-class interaction, not an exception path.

A rapid Figma PoC exploring how we could use AI for preventative maintenance and predictive analytics, and how they can coexist in a single, intuitive dashboard. The design strategy centered on clarity and actionability, helping maintenance teams move from reactive monitoring to proactive decision-making.

Design & Leadership Philosophy

Design & Leadership Philosophy

Design as an Operating System

Design isn’t a function it’s the system that connects strategy, decisions, and delivery. When it scales how organizations think, not just how they look, clarity becomes repeatable and collaboration frictionless.

Strategy Before Screens

I don’t start with pixels; I start with principles. Every product challenge begins by uncovering the real problem, constraints, and definition of success. Once those foundations are clear, design moves faster and sharper.

First-Principles over Familiarity

I don’t inherit frameworks I deconstruct them. I strip problems to their essentials and reason from logic, not precedent. It’s how I turn ambiguity into structure and insight into systems.

AI as an Amplifier of Judgment

AI is infrastructure, not spectacle. I design systems where intelligence augments intuition and automation removes friction so humans can focus on judgment and creativity.

Clarity Is the Deliverable

Every artifact, interface, or document should reduce cognitive load. Clarity builds trust, accelerates decisions, and makes complexity feel inevitable, not overwhelming.

Leading Through Ambiguity

I guide teams from uncertainty to structure by defining shared language, decision loops, and systems that make progress repeatable. It’s how autonomy and alignment can coexist.

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

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©JamesWilliams 2025

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting my site. I created it for you.

©JamesWilliams 2025

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting my site. I created it for you.

©JamesWilliams 2025