I’m a maker at heart. Product Designer, Strategist, and Design Leader.

Lead Product Designer: Turning complex systems into clear direction.

I’ve led product design across SaaS and enterprise platforms. Building and scaling products that blend usability, technical depth, and business impact. My focus is on turning complex systems into cohesive, evolving experiences that deliver measurable outcomes

Currently: Lead Product Designer at Sparq
Focused on aligning design, product, and AI strategy to accelerate how we build.

Selected Work

Selected Work

Preventative Maintenance & Predictive Tools Dashboard (Rapid POC – Figma Make)

A two-week sprint exploring how predictive analytics could help operations teams anticipate and act before issues occur. I designed a prototype that blended reliability metrics, anomaly detection, and workload forecasting into a single, intuitive view.

Outcome: Validated a new design pattern for predictive workflows—balancing analytical depth with operational trust and speed.

A rapid Figma PoC exploring how we could use AI for preventative maintenance and predictive analytics, and how they can coexist in a single, intuitive dashboard. The design strategy centered on clarity and actionability, helping maintenance teams move from reactive monitoring to proactive decision-making.

Design & Leadership Philosophy

Design & Leadership Philosophy

Design as an Operating System

Design isn’t a function it’s the system that connects strategy, decisions, and delivery. When it scales how organizations think, not just how they look, clarity becomes repeatable and collaboration frictionless.

Strategy Before Screens

I don’t start with pixels; I start with principles. Every product challenge begins by uncovering the real problem, constraints, and definition of success. Once those foundations are clear, design moves faster and sharper.

First-Principles over Familiarity

I don’t inherit frameworks I deconstruct them. I strip problems to their essentials and reason from logic, not precedent. It’s how I turn ambiguity into structure and insight into systems.

AI as Amplifier, Not Replacement

AI is infrastructure, not spectacle. I design systems where intelligence augments intuition and automation removes friction so humans can focus on judgment and creativity.

Clarity Is the Deliverable

Every artifact, interface, or document should reduce cognitive load. Clarity builds trust, accelerates decisions, and makes complexity feel inevitable, not overwhelming.

Leading Through Ambiguity

I guide teams from uncertainty to structure by defining shared language, decision loops, and systems that make progress repeatable. It’s how autonomy and alignment can coexist.

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting my site. I created it for you.

©JamesWilliams 2025

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting my site. I created it for you.

©JamesWilliams 2025

My name is James. I'm a Design & Strategy Leader, currently at Sparq previously at Palantir, Acculynx, Genalpha & Zywave.

Currently working to:

Thanks for visiting my site. I created it for you.

©JamesWilliams 2025