For the SeatGeek Design Team from James
I’ve spent my career designing enterprise platforms, creative tooling, and AI-driven systems that scale. This page shows how that experience aligns with SeatGeek’s mission: bringing fans, teams, and artists closer together through better design and smarter systems.
Why SeatGeek & Why Me
SeatGeek sits at a fascinating intersection: fan passion meets complex systems. It’s part commerce, part culture, part choreography. That’s exactly where my design practice thrives—at the edges of human behavior and operational systems.
My Track Record
I’ve led design for complex systems and large-scale platforms that serve millions of users, from internal enterprise tools to customer-facing digital ecosystems.
Translating messy operational challenges into design systems that scale without losing personality
Building frameworks that balance fan delight with business, compliance, and performance constraints
Partnering across engineering, research, and marketing to turn product vision into measurable impact
The throughline in all my work: I design systems that don’t just work smarter—they feel better.
Selected Work
Preventative Maintenance & Predictive Tools Dashboard (Rapid POC – Figma Make)
More
Design & Leadership Philosophy
Design as an Operating System
Design isn’t a function, it’s the connective tissue between strategy, decisions, and delivery. When built well, it scales how organizations think, not just how they look. My focus is on creating systems that make clarity repeatable and collaboration frictionless.
Strategy Is the First Design Artifact
Before pixels or prototypes, great design starts with shared understanding. I work to define the problem, align intent, and clarify what success means. Because once the vision is clear, teams can execute with confidence and autonomy.
AI as Infrastructure, Not a Gimmick
AI should amplify judgment, not replace it. I design experiences where intelligence augments intuition, using automation to handle the routine so teams can focus on what’s meaningful.
Clarity Is a Design Deliverable
Every interaction, document, or interface should reduce cognitive load. Clarity builds trust, accelerates decisions, and enables scale. My goal is to make complex information feel inevitable, not overwhelming.
Leading Through Ambiguity
Most of my work begins before there’s a clear roadmap. I help organizations move from uncertainty to structure by building shared language, repeatable decision patterns, and design systems that turn chaos into coordinated progress.
Related Writing
I’d love to explore how my experience designing clarity into complex systems could support SeatGeek’s mission to make live experiences better, faster, and more human.