Work

API Integration Hub

Why I built it

Every team was writing the same brittle glue code against the same six APIs. I built the hub so integration became a product decision, not an engineering tax. The moments below are the three interactions that made it stick.

Year

'24

Client

Enterprise (NDA)

Service

Product Strategy & Design

The build, live

Don’t read about it. Click it.

Ambient sync

Off

Manual only — nothing moves without you.

01

Connections you can trust

The toggle is the whole pitch: turn an integration on and watch the status confirm it’s live. No YAML, no deploy, no ticket.

02

Health at a glance

Signal, adoption, cost — the three questions every director asks about an integration. One control, honest answers.

Signal

Adoption

Cost

Weekly signal volume, normalized.

Capture the intent

One field, no form. The system infers the rest from context instead of asking.

Back

Next

03

Setup as a guided flow

The setup wizard shows its tradeoffs inline. Engineers stopped reading docs because the flow was the documentation.

Decision log

What I chose, and what it cost.

Decision

Reasoning

Tradeoff

Config over code

90% of integrations are the same shape. Making that declarative freed engineers for the weird 10%.

Power users hit the ceiling of the config model and need escape hatches.

Status is a first-class surface

Trust dies in silence. If the hub can’t tell you it’s healthy, nobody builds on it.

Honest status means visible failures — uncomfortable, but correct.

One hub, opinionated defaults

Choice paralysis was the old failure mode. Defaults encode the org’s hard-won lessons.

Some teams felt railroaded until the defaults proved themselves.

Artifacts

Enough reading.